In this section, we focus on social responsibility issues in distilled spirits marketing and advertising. Sign up to receive e-mail updates from Art of Spirits.
"Standard servings of beer, wine and distilled spirits all contain the same amount of alcohol."
That's how the federal government describes the alcohol equivalance - A 12-ounce beer, a 5-ounce glass of wine and a 1 1/2 ounce of 80 proof distilled spirit contain the same amount of alcohol. Other organizations measure alcohol equivalence the same way, including Mothers Against Drunk Driving (MADD), the National Council on Alcoholism and Drug Dependence and the National Alcohol Beverage Control Association.
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"The time was right to allow distilled spirits companies into NASCAR," said Mike Helton, President of NASCAR, upon their decision to allow Diageo to be the first distilled spirits sponsor for the 2005 NEXTEL Cup season.
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For the first time in its 70-year history, Distilled Spirits Council of the United States (DISCUS) launched a 24-page report revealing 15 complains filed against specific spirit advertisement and marketing practices
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Design to make a difference
Quality than quantity - product education
Quality than quantity - image marketing
Digital responsibility
Labels - accuracy and fairness
Self-regulatory codes of responsible advertising - do they work?
and more...
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