In this section, we take a look at distilled spirits advertising around the world.
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"To begin with, an advertisement that complied with all existing codes, whether voluntary or mandatory. But it should really go beyond that. There is a fine line between responsible drinks marketing and marketing responsible drinking. In my opinion, a really good advertisement can do both. Responsibility needs to become a brand attribute, not just a pious hope."
- Marcus Grant, President of ICAP
FULL INTERVIEW
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Challenges in global marketing
One brand in one hundred countries
Lost in translation
Images of national drink
and more...
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