cocktail times.com  
 
! VIP MEMBERSHIP !

New! ORIGINALS
VODKA
GIN
RUM
TEQUILA
BRANDY
WHISKEY
SHOTS


COOKING
DESSERT


PARTY PLANNER
GLASSWARE
BARWARE
DICTIONARY


PHOTO GALLERY
DISTILLERIES
PEOPLE PROFILE
HISTORY





Ready-To-Drink (RTD) Cocktails Fact Sheet

SKYY Blue | Bacardi Silver | Jack Daniel's Hard Cola | Stolichnaya Citrona | Sauza Diablo | Captain Morgan Gold | Smirnoff Ice


SKYY Blue Name: SKYY BLUE
Launch Date: March 2002
Taste: Complex blend of citrus flavors and natural ingredients resulting in unusual refreshing taste. The drink does not contain Skyy vodka.
Packaging: Packaging incorporates Skyy vodka's signature cobalt blue color in modern style. Available in 6-, 12-pack as well as in 24-bottle cases.
Producer(s): SKYY Spirits & Miller Brewing Company
Other Information: Contains 5% alcohol by volume, roughtly the same alcohol amount as most beers and other Ready-To-Drink cocktails such as Smirnoff Ice and Bacardi Silver. SKYY markets other leading brands such as Cutty Sark, Campari, Cinzano Vermouth and more.

Jack Daniel's Hard Cola Name: Jack Daniel's Hard Cola
Launch Date: May 2002
Taste: Neutral cola and Jack flavor, but it doesn't contain Jack Daniel's Tennessee whiskey.
Packaging: Available in 6- and 12-packs of 12 oz longneck bottles, with a label similar to that Jack Daniel's Old 7 Tennessee whiskey.
Producer(s): Brown-Forman and Miller Brewing Company
Other Information: The company expects to ship about 5 million cases of 24 12-ounce Hard Cola drinks in the second half of 2002.
Jack Daniel's Distillery markets another RTD cocktail called Jack Daniel's Country Cocktails that actually contains one ounce of Jack Daniel's whiskey. Louisville, Kentucky based Brown-Forman also markets Southern Comfort, Finlandia vodka, Woodford Reserve Bourbon and more.

Stoli Citrona Name: Stolichnaya Citrona
Launch Date: June 2002
Taste: Crisp and refreshing blend of citrus and other natural flavors containing Stolichnaya vodka.
Packaging: Incorporates stoli's authentic Russian-inspired clear bottle and red and gold graphics.
Producer(s): Allied Domecq Plc. and Miller Brewing Company
Other Information: Competing against all the other RTD cocktails in the market, Allied Domecq sees this introduction as a tremendous opportunity for the company to build and extend brand visibility with and beyound their core customers. Allied Domecq markets other leading brands such as Courvorsier,
Marker's Mark, Beefeater gin, Kahlua and more.
Back to top

Diablo Name: Sauza Diablo
Launch Date: June 2002
Taste: Neutral flavors containing tequila and margarita-like citrus flavors
Packaging: Sauza Diablo features dark "devilishly unique" packaging with Sauza's signature logo.
Producer(s): Allied Domecq Plc. and Miller Brewing Company
Other Information: Contains 5% by volume. Together with Miller Brewing Company, Allied Domecq sees this introduction as a tremendous opportunity fo the company to build and extend brand visibility with and beyound their core customers. Allied Domecq markets other leading brands such as Courvorsier,
Marker's Mark, Beefeater gin, Kahlua and more.
Back to top

Captain Morgan Gold Name: Captain Morgan Gold
Launch Date: May 2002
Taste: Crisp, new taste inspired by the Capitain Morgan Original Spiced Rum
Packaging: Captain Morgan Gold launched with a $65 million marketing investment in the first six months. It's available in both 6- and 12-packs, and is 5% alcohol by volume.
Producer(s): Diageo
Other Information: Captain Morgan Gold is the second RTD launched in the United States from the Diageo brand collection, joining Smirnoff Ice. Diageo, the world's leading spirit producer was formed in December 1997 by the merger of Guiness and Grand Metropolian. In December 2001, Diageo acquired the Seagram. Diageo's portfolio includes Johnnie Walker, Smirnoff, Baileys,
Jose Cuervo, Tanqueray and more.
Back to top

Smirnoff Ice Name: Smirnoff Ice
Launch Date: November 1999 (January 2001 in the United States)
Taste: Lightly carbonated, citrus flavored malt-based cooler. The drink does not contain Smirnoff vodka.
Packaging: Red and white long neck packaging
Producer(s): Diageo Plc.
Other Information: One of the most successful products in alcohol industry, selling nearly 22 million 2.25 gallon cases in 2001. Smirnoff Ice is marketed in Canada, Brazil, Ireland, Great Britain, The Netherlands, Belgium, Switzerland, Italy, Kenya, South Africa, Canaries, Portugal, Spain, Greece and the United States. Diageo markets 14 other RTD brands besides Smirnoff Ice such as Archers Aqua and J&B Twist. Diageo, the world's leading spirit producer was formed in December 1997 by the merger of Guiness and Grand Metropolian. In December 2001, Diageo acquired the Seagram. Diageo's portfolio includes Johnnie Walker, Smirnoff, Baileys, Jose Cuervo, Tanqueray and more.
Back to top

Name: Bacardi Silver
Bacardi Silver Launch Date: February 2002
Taste: Clear malt beverage made with the flavors of Bacardi rum and citrus featuring a crisp and refreshing taste. The drink does not contain Bacardi rum.
Packaging: Available in 6- and 12- packs of clear bottles with plastic label of Bacardi signature bat trademarks along with the words, "premium malt beverage with the natural flavors of Bacardi rum and citrus" in black and silver. The Bacardi bat trademark appears on the label and crown.
Producer(s): Bacardi USA and Anheuser-Busch
Other Information: Distributed nationally, Bacardi Silver contains 5% alcohol by volume. Launching a web site for Bacardi Silver by Anheuser-Busch, the Web site is designed as a hip, boutique hotel where visitors can "check in" at the front desk and visit a number of med clubs. Site users can listen to music and watch Bacardi Silver commercials as learning the latest trends in fashion. Bacardi USA also markets Dewar's Scotch, Bombay Sapphire, Martini & Rossi, DiSaronno Amaretto, Drambuie and B&B liqueurs.

Back to top

More to come... If you'd like to join our mailing list, please sign up. Click Here
Advertisement

About distilled spirits »
1998-2013 Cocktail Times | All Rights Reserved | Privacy Policy
About Cocktail Times | Subscribe | Advertising Inquiry
Please sip responsibly.