The term, 'Vermouth' comes from the German word, 'Vermud' for the herb wormwood.
Aperitif has become one of the must items for bartenders since the early 1900s for cocktails such as Martini and Manhattan.
The Cinzano brand's family heritage dates back to 1568, when Antonio Cinzano was recognised as a property owner of the oldest vermouth-producing house. In 1757 Cinzano family was admitted to an official body of the University of Master Distillery.
In the same year, Antonio moved the shop to Turin, Via Dora Grossa street, which was considered as the 'road of fortune.' Shortly after Cinzano brand entered the export markets to Argentina, Brazil, United States, India, various parts of Asia and Africa and all over the Europe.
During the 1840's, both Cinzano family and Campari family sold their products throughout Europe, as France and Italy rivaled each other for aperitif production and consumption.
In 1863, Cinzano opened cellers at San Stefano Belbo renting a major property at Santa Vittorio d'Alba from King Carlo Alberto of Savoy. Ten years later, Cinzano family bought the property and it still remains as the company's production facility today.
In 1925 the red and blue logo was introduced with the new marketing strategy. The red symbolises passion, pride and vivacious radiance. The blue represents nobility, tradition and the depth of the Mediterranean. The two colours together, 'Italianness' is represented with the diagonal slash between them for the upward path of the company.
This fortified and Aromatised wine spirit is flavoured with herbs and spices, but the company keeps the complete ingredients confidential.
Cinzano portfolio includes Cinzano Rosso, Cinzano Bianco and Cinzano Extra Dry. The products are bottled at around 15 - 18% Alcohol by Volume.
MORE:
Negroni Cocktail | History of Aperitif |
David Campari
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